The Ghanaian radio
station which broadcasts on the sky channel- 0185 in the United Kingdom
has changed ownership and rebranded as Ahomka Radio UK under the Group
This means this media platform is part of the
Ahomka radio in Elmina –Ghana, Hedjorle online radio, Ahoto FM, Enyidado
FM as well as the Ghanaian Journal.
Does the establishment of
this radio station means the exodus of journalists, radio presenters and
Disc jockeys flocking to hug a contract with them as usual? That is a
question for another day.
The central question is how ready are
they to stake their claim in the media broadcasting world within the
Ghanaian community living in the UK and the diaspora.
question is asked because the Ghanaian community needs another Ghanaian
radio station other than Rainbow Radio to give them something different,
juicy and refreshing in terms of programing.
So Focus Radio was
born to bring that needed difference. Their programing was not good
enough to fetch advertisers to sustain their existence thereby
collapsing and fizzling off.
Then sprung Diamond Radio whose tag
line was: the sparkling shine of Africa, on the same channel-0185, after
the demise of Focus Radio.
Diamond Radio with all it shines,
could not sparkle past their rivals to stake their claim in the Ghanaian
community by fetching advertisers to sustain the station, thereby
making way for Ahomka.
Now is the turn and time for the Group
Ndoum take-over, so all ears and eyes will be on Ahomka Radio to bring,
show and offer enough quality and pragmatic programing to seduce both
listeners and advertisers toward its audience-ship.
their mission and vision, everything looks and feels bright and well
colourful as far as the dissemination of information to the Ghanaian
community living in the UK is concerned.
But let us not forget
the fact that all these are on paper and not yet implemented. The
challenge now is to see them hit the airwaves running with all the
aplomb, by presenting the best stuff.
As far as the Ghanaian community living in the UK and its environs are concerned, quality programing is what most stand for.
the survival and viability of every commercial radio station, depends
on quality programing in addition to qualified and certified media
personnel who knows the media terrain from any given angle.
Having put these necessary structures in place, advertisers will be knocking on their advertising doors at all the time.
the meantime, just chill with this piece of information as my next
point of contact will be an interview with their programs’ manager.
YAW NKETIA: TOUCHING YOU FROM A DISTANCE WHILE COLLECTING, COLLATING AND REPORTING AS JOURNALISM DEMANDS.